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How to Find the Right Iteration Opportunity for Your Product or Service
People tend to love talking about their shiny tool collections and you should see me when someone asks me about the acrylic paint collection that I use for miniature painting. So talk to people, ask them what they use. And beyond investigating screenshots, go one level deeper and follow people to the communities of outcome that they mention in their conversations. Notice how all the potential problems we looked at just now differ in urgency and importance. Still, they all have some degree of financial or reputational impact on the person behind the account.