How To Provide Value as an Analyst or Internal Product Champion with Ben Zitney @ Daasity
Conversion Tracking Playbook
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Comparing MMA and MTA in Marketing Analytics
The chapter delves into the debate between MMA and MTA in marketing analysis, exploring the potential shift towards GA4. Insights on challenges and predictions for the marketing analytics landscape are shared by the speakers, highlighting the importance of Google Ads tracking even with the transition to GA4.
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