Navigating Competition and Enhancing Sales with Personal Stories

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FOUR ACTIONABLE TAKEAWAYS

• Set the ground rules for your prospect’s competitive evaluation (sell the model)
• Lean on your winning zones & the prospect’s priorities, then identify where competitors fall short.
• Gain traction against incumbents by explaining why market leaders are playing the game wrong.
• Tell relatable, crispy customer stories by painting the specific people and their journeys.

PATH TO PRESIDENT’S CLUB

• Director of Sales @ Sendoso
• First Sendoso Sales hire and employee #3
• Former SDR & AE @ Talkdesk

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal