The Rise and Fall of RIM

When the iPhone came out, that's when everyone's like, hmm, what do we have to do next? And you were there because of course, iPhone comes out. What was the feeling of RIM during that time? Did you see it start going down? Or the entire time of the year, it was rocking? It was in super rocket mode, fueling with all the stock price going up. So growth was shooting up.