Insights on Understanding Client and Prospect Thinking

In this episode of The Rainmaking Podcast, host Scott Love speaks with Rob Mosley, Managing Partner and Senior Director of Training and Development at Next Level Exchange, about understanding how clients and prospects think. Rob, a seasoned executive search trainer, shares insights on how professionals can shift from a self-centered sales mindset to a client-centric approach, ensuring they truly understand what drives their prospects’ decisions. He explains that most salespeople focus only on their objectives, missing the deeper motivations and needs of their clients, which results in lost opportunities and weaker relationships.

Key topics include the eight stages of decision-making that every client goes through, the importance of pre-call preparation to gather insights on a prospect’s business, and how to structure conversations around a client’s goals and challenges rather than leading with a sales pitch. Rob also introduces the "Compelling Connect" strategy, which emphasizes the need to start conversations with relevant, insightful statements that demonstrate industry knowledge. He discusses how great discovery questions can differentiate a salesperson, why professionals should aim to establish relationships at multiple levels within an organization (the “Three by Three” strategy), and how active listening serves as a diagnostic tool rather than just a passive skill. This episode provides actionable strategies for professionals looking to engage prospects more effectively, increase trust, and build long-term business relationships.

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Rob Mosley is a managing partner and senior director of training and development for Next Level Exchange. He comes from MRINetwork, where he served as the chief learning officer, responsible for all training and sales development at more than 1,100 offices worldwide. 

Mosley’s knowledge of the search industry comes from 12 years with Merritt Hawkins & Associates, now part of AMN Healthcare. He is a licensed facilitator for trainings based on Stephen Covey’s The 7 Habits of Highly Effective People and on Patrick Lencioni’s The Five Dysfunctions of a Team. Mosley holds master certifications in consultative selling, performance coaching, advanced sales negotiation, strategic client communication, and major account planning and strategy. Mosley is a keynote speaker and facilitator at continuing education seminars in the areas of business-to-business sales execution with a focus on collaborative client development, team effectiveness, and performance management.

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

https://www.leopardsolutions.com/index.php/request-a-demo/

Links:

https://www.linkedin.com/in/rob-mosley-19657ba/

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