Google and Search Ads Are Built on Last Click Attribution

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Goole is changing the way search advertising works. The company has been using last click attribution for 20 years. Now they're adding credit to other that drive transactions, even if they don't necessarily lead to a click and a conversion. It's like change in the baseball game, where now if you get to second base, you get half a point. And such a it's really a strategic game they're playing which is fascinating.

First, Jason brings on investor, former ad tech exec, and frequent guest Zach Coelius to discuss the strategic implications of Google's new ad attribution policy (01:43). Then Michael Dell joins for for a full interview (21:54) sharing stories from the early days of building Dell, scrappy supply-chain arbitrage, global expansion, negotiations with Steve Jobs and Bill Gates, the $67B EMC VMware acquisition (57:40) and more!