Adapting Business Models in the Food Industry

This chapter examines how a popular fast casual restaurant chain is innovating with a subscription-based coffee program to enhance customer engagement and revenue. It highlights the shift towards e-commerce and off-premise sales in response to changing consumer behavior post-pandemic, as well as the importance of fair employee compensation and effective supply chain management. The discussion underscores the need for brands to adapt and redefine themselves to stay relevant amid evolving customer expectations.