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Ep. 2033 How to make more money from your wine | wine2wine Business Forum 2023

Italian Wine Podcast

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Navigating Wine Fandom and Market Dynamics

This chapter explores the intricacies of wine fandom versus market-driven purchasing, highlighting the challenges faced by small producers in a competitive landscape. It discusses the vital role of branding and storytelling in wine marketing, emphasizing emotional connections with consumers over technical details. Additionally, it addresses the complexities of pricing strategies and the importance of adapting to market demands to enhance perceived value.

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