28min chapter

The Transaction cover image

Social Selling Secrets to Supercharge Your Sales with Sam McKenna - Ep. 48

The Transaction

CHAPTER

Evolving Go-to-Market Strategies

This chapter explores the shift in go-to-market strategies and the limitations of traditional sales methodologies. The speakers emphasize the importance of mastering foundational skills and adopting practical, actionable strategies for effective implementation in modern sales environments. They also discuss the role of social selling, strategic communication timing, and the balance between AI automation and personal engagement in enhancing sales success.

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