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Der Spiegel
The Turning Point
How to Achieve a North Star Goal
We used to have a North Star goal even though we didn't call it that was more like our pay for first strategy where we wanted to reach 200,000 subscribers at the sticker price or for full price in 2022. And yeah, the new goal is this time not based on the subscribers, even though we also kind of know the number of subscribers we want to reach but rather translated into revenue. We want to reach 75 million annual revenues by 2025 with 400,000 daily active digital subscribers, enabling us to sustain our journalistic and financial independence. That's our North Star that we agreed on with the team and also our management and the editorial staff. So that's where we want to be in
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