If we can train ourselves to avoid failure throughan action, i think we'd build more successful businesses and careers. I love hearing what motivates people to take big risks, no matter what they are. That's why it was so cool to talk with brian long, co founder and ceo of attentive. Attentive helps brands interact with their customers better through tex message marketing.
Failure needs a rebrand. Without failure, we cannot grow as builders, searchers, and starters. Without failure, we can’t learn what works & what doesn’t. In this classic episode, I distinguish good failure from bad failure, and how to approach good failure thoughtfully to accelerate your career.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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