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20 Ways to Promote Your Book During the Holiday Season  

Novel Marketing

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How to Use Price Pulsing to Supercharge Your Backlist Sales

EBooks and audiobooks make for great last-minute gifts. Send out an email December 22nd December 23rd somewhere in that window with links on how to buy your e-book or audiobook as a gift for someone. Strategy 18 is to price pulse your book for gift card sales on Boxing Day. Teaching 19 is that New Year's Day may be your day. This is a really powerful time when people are wanting to become a better version of themselves.

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