Complex’s Next Chapter
People vs Algorithms
Navigating Digital Evolution: The Complex Brand Journey
This chapter examines the transformation of the Complex brand in the digital landscape, focusing on its strategies during the blog era and ownership transitions. It discusses the shift from traditional advertising to integrated e-commerce initiatives, including the challenges of live shopping and the development of the 'Complex Shop' platform. Additionally, the chapter highlights the importance of maintaining brand credibility and engaging youth culture while adapting to the evolving media consumption habits of modern audiences.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
