How to Build a Holdco Around Company Culture
Acquiring Minds
00:00
DocuSign
Mark Bendingoff, founder and CEO of DocuSign: "It's one plus one equals two" He says his company went to all the strategics first when it was raising a series C. After rounds were complete, he couldn't follow up on introductions with Salesforce or SAP execs. The idea is that if people support what they help create, they're going to support it as well,. It's just that simple.
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