G s b professor chipheath has written a book on widening our lens. He says that in design, we need to be more creative and relevant at the same time. Wider your lens is one of those corpe ideas in human centred design - it's not just about designing for yourself but how you do so with others needs in mind.
“Very often, you are not designing for yourself. And you kind of have to get out of your own way to effectively design with others’ needs in mind.”
In this podcast episode, lecturer Matt Abrahams is joined by Sarah Stein Greenberg, Director of the Hasso Plattner Institute of Design, aka the Stanford d.school, and author of Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways.
Together, Greenberg and Abrahams discuss how design and communication require seeing things from more than just our own point of view, and the tools we can use to broaden our perspectives.
Connect: