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Save the Whales: The Addictive Psychology Behind Video Games

New Books in Popular Culture

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How to Talk People Into Spending Money

In mobile game parlance, early on in mobile games, they used the vocabulary that they have borrowed from the gambling industry. In las vegas, apparently, they refer to a heavy spender as a whale. So the heavy spenders whale. Medium spenders, minos. And most of the market is non spenders. Even the most successful ones, you will have 90 plus% who will never spend anything. Often it's like 98 99 % will never spend any money at all. Part of those are the heavyspenders - and even before i gave that talk, this vocabulary was actually goingt out of fashion. It's like we shouldn't refer to our customers wales

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