Is There Something Enticing About the Offer?

We use different verbiage on our pop ups instead of providing the actual details of the offer. We actually kept it a mystery. So that enticed more and more people to, you know, what is the offer or what do I get? And we word it something along the lines of get a surprise offer when you put in your email or get your unique offer. It's one of those mystery words where people, there is an offer at the end of the tunnel, but they don't know exactly what it is. That entices people to go to the, you know,. put in their phone number and then they go to the thank you step.