How to Scale a Solo Recording Artist

Today Dan and Ian reflect on some of the key observations they’ve taken away from calls with over 50 business owners during the launch of their implementation program ‘DC Scale’.

And, this being the TMBA, there are 5 categories: ‘The $500K Stall’, ‘The Solo Recording Artist Mentality’, ‘Pulling Punches’, ‘Grade A at Hiring But Grade B at Managing’ and ‘The Cloak of Invisibility’:

‘Even today, when there are more people to follow then followers, and everybody's a brand … Most of these entrepreneurs are just not brands. And they really don't need to be. The vast majority of people we spoke with have a personal network, they are using channels like events, industry contacts, and referrals to bring in the key relationships that they need in their business. They're not necessarily using internet marketing funnels to bring in customers’.

Dan and Ian also give their take on how and why the ‘Visionary vs Integrator’ definitions came about, and how useful they are, and share thoughts on the pros and cons of the ‘4 Day Work Week’.