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Creative, Data-Driven Marketing
We have to be okay with changing and being fluid in the way our brand evolves, keeping some boundaries there. And that starts at every level, in my personal opinion. We have to work with algorithms not against them. So really good. Anything else you would unpack there on creative, data-driven marketing? Any other ways you would kind of describe that or unpack that? Because I love that term and I love the concept.