Jake Taylor is the CEO of Farnam Street Investments and author of the book ‘The Rebel Allocator’, a book that help readers make better investment and business decisions. You can find Jake on Twitter at https://twitter.com/farnamjake1 and get his book from https://www.amazon.com/Rebel-Allocator-Jacob-Taylor/dp/173268832X Show Notes:
- Iron Law of Economic Survival
- Trade-offs between profit and brand
- Capturing intangible value
- Products as signalling devices
- Journalytic — Getting better at decision making
- Reducing the friction around journalling
- Joseph Campbell's Hero's Journey
- Shortening the brain’s feedback loop
- The Great Reshuffle
- The Thinker and The Prover
- Cheng versus Ch'i
- Plato’s cave analogy for business decision making
- What makes a good decision maker?
Books Mentioned:
- The Rebel Allocator; by Jake Taylor
- The Wealthy Barber; by Dave Chilton
- The Nature of Value; by Nick Gogerty
- The Genius of the Beast; by Howard Bloom
- Happy; by Derren Brown
