8min chapter

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59 - Meme King: How To Make $44k/Month On Social Media with Charlie Light

Nikonomics - The Economics of Small Business

CHAPTER

The Guru Phenomenon: Influence and Monetization

This chapter explores the world of social media influencers, particularly those claiming expertise in various fields, and the dubious assertions they make. The discussion includes challenges in monetizing content, the implications of follower engagement, and the financial intricacies of valuing businesses reliant on individual founders. Additionally, the conversation touches on the unique monetization strategies for parody accounts and the balance between humor and marketability.

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