Fresh from MAICON, where we spent time both teaching and learning, we also recorded a special edition of AI Answers just for you. In this episode, Mike Kaput joins Paul Roetzer live from the conference to tackle questions submitted by MAICON attendees. From hands-on use cases to the future of AI in marketing and business, our hosts dive into the biggest themes shaping AI adoption today.

Show Notes: Access the show notes and show links here

Timestamps:

00:00:00 — Intro

00:05:19 — Question #1: Is “AI-first” in marketing really just about efficiency and content or can it actually create new, unique customer experiences?

00:07:49 — Question #2: How should B2B companies rethink their GTM playbooks?

00:11:12 — Question #3: What are the consequences of the “progress at all costs” mindset the AI labs have?

00:16:42 — Question #4: How far away are we from “autonomous” marketing?

00:20:31 — Question #5: Which AI-powered marketing tactic has surprised you by under-delivering, and what lessons did you learn?

00:21:46 — Question #6: What’s the most compelling early AI use case you’ve seen that helped leadership finally “get it,” i.e. enough to greenlight investment?

00:23:37 — Question #7: What’s your best guess about the impact of the ability to purchase, checkout, and pay for goods right within ChatGPT on Direct-to-Consumer brands?

00:25:13 — Question #8: What's the one change that has shocked you the most about AI and what impact does it have for marketers today and tomorrow?

00:27:31 — Question #9: Are companies overinvesting in “secure” in-house AI builds when frontier models already have strong privacy and safety standards?

00:30:24 — Question #10: How do you see AI being used in the non-profit sector?

00:33:36 — Question #11:What is it going to take for education institutions to actually start integrating AI?

00:36:47 — Question #12: How does the average (or above average) marketer stay on top of everything happening in AI?

00:38:04 — Question #13: What signs tell you an organization is ready to move from isolated AI pilots to scaled adoption?

This episode is brought to you by Google Cloud:

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Learn more about Google Cloud here: https://cloud.google.com/

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