Creating Virtual Worlds That Are More Than Games

We started this journey in an effort to better understand where the future of the internet is heading, as well as to help you explore the metaverse. And just as we were doing that, something quite interesting happened.

Mark Zuckerberg, the founder of Facebook, announced that the company will become a metaverse company and marked the shift with a name change to Meta. If ever there was a timestamp in history, this would be it. While Facebook may be a part of that journey, as we've heard it time and time again from experts throughout this season, no one company will own the metaverse and no one person's vision for the future of the metaverse will prevail. We're all building it together.

But what will the future of the metaverse look like? In episode 8 of Adweek’s Metaverse Marketing podcast, we explore what the next decade of the metaverse will look like, how it will enable new kinds of ontological exploration, how brands can future-proof their businesses and enter the metaverse, and the implications of the metaverse on future generations.

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