How I Built This with Guy Raz cover image

Advice Line with Isaac Larian of MGA Entertainment

How I Built This with Guy Raz

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Navigating the Toy Industry Challenges

This chapter explores the complexities of manufacturing and the impact of tariffs on the toy industry, emphasizing the significance of innovation and resilience in entrepreneurship. It features a conversation with Megan from T is for Taught, who seeks advice on visibility and marketing strategies for her educational business. The discussion also highlights the importance of understanding pricing strategies and targeting key demographics, particularly grandparents, to enhance product success.

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