Are You Seeing an Effect of GDPR in Europe?

I'm just wondering because you mentioned GPS data, I mean, what effect are you seeing that GDPR is actually having in terms of these party strategies? Because you often talk about the US as being this wild west, so much data is being bought and traded to use for building lists and whatnot. And on the other end, we see maybe not a GDPR, but also the digital services acts, because here are more specific rules, right, about targeting. In that sense, I'm really interested in that, how that will pay out.