Babisham - The First Alcoholic Drink

Gender and Alcohol: Laurie Taylor talks to Thomas Thurnell-Read, Senior Lecturer in Sociology at Loughborough University, about the masculine domain of craft drinks, an area of the alcohol industry associated with liberal and progressive values but where assumptions about tastes are still informed by gender stereotypes, the marketing of products may draw heavily on sexist imagery and men are seen as the gatekeepers of expertise.

They’re joined by Kath Hennell, Senior Lecturer in Childhood and Youth Studies, who explores the key ingredients of a 'proper night out' for young women and men. What are the hidden, gendered rules which inform a ritual involving extreme intoxication?

Producer: Jayne Egerton