SaaStr 492: The 2021 State of Marketing Technology with Marqeta's CMO, Vidya Peters
The Official SaaStr Podcast: SaaS | Founders | Investors
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What's the Intent of Your Prospects?
Who is researching keywords in your space? Who is actually searching into gugl and in talking about finding a solution for a problem that your product is the answer for? And are those search volumes spiking or declining? Bumbora is a great tool that does this. It's all about using the data to continue to refine an engagement strategy as it relates to what marquetta offers. This engagement requires very collaboration with the sales organization, because it's part saled and part life cycle.
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