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From $0 to $100K in 93 days | w/ Neill Williams

The Art of Online Business

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How to Optimize Your Lead Magnets

I would love to be able to just eliminate the ads budget altogether, meaning that we bring in enough revenue to completely offset what we're spending on ads. The little $7 tripwire wasn't working to do that fully so we added an order bump to it. And so now we're kind of testing that to see, does that get it? I don't think I knew that. What's the order bump on it? So the order bump. It's like, and we've had several people opt into it. Yeah. My gut says yes,. because I know just the psychology of buying, if you say yes to the small thing, it's so much easier to say yes to

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