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Street Art pioneer FUTURA started painting his name on walls as a coping mechanism to deal with his struggle around identity. But as he turned a signature into a brand he quickly realized that it could also be a business. And that's where things got interesting. From Lower East Side galleries to t-shirts and toys to collaborations with nearly every blue chip brand you can name, over the last 40 years FUTURA has redefined what it means to be a pop artist. Grab a pen and paper, relax and take notes.
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CREDITS
Noah Callahan-Bever, Creator & Host, Idea Generation
Starring: Futura
Executive Producer: Helena Ox
Producer: Insanul Ahmed & Adam Fleischer
Lead Editor: Sarathi Garimella
Asst. Editor: Sam Anderson
