Ferriss: I think the ability for you to guide and inspire people through your writing is an extraordinary, extraordinary platform for doing that. Ferriss: For me, helping people find their purpose is critically important. And within that, a moonshot. One of the things that you've talked about before that I don't think everybody really understands is how much of our of our mindset and thinking is wired from the early days in the savannah. He says it doesn't matter how smart you are or how aware you are of cognitive biases.

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