191 - Creating Word-of-Mouth Marketing in Dark Social | Traffic & Conversion Summit 2021
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The Copy Really Matters
One of the things that people get hung up on, and it's something that i got hung up on around this time un linked in, is not knowing how to write something every day without it feeling repedative and stale. One of the nuances on video that most people don't understand or really respect is that the copy of what you write in the post really matters then. So we've since pivoted to a live event that was recorded that would go on to a podcast the and we've done a hundred, and i think a hundred n 96 episodes of a podcast in the past 18 months.
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