How Do You Outsource Your Keyword Coverage?

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I recommend outsourcing a lot of the keyword coverage based on the tone and voice of some early pieces. I do think it's important not to devolve into just like run of the mill, marketing speak. The other ideas I have around risk are really it for me, it's around anxiety. And if it's something I've thought through and felt relatively comfortable with the risk I'm taking, it just does not save me at all.

Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Growth Officer at Finix.

We spoke with Jareau about the early days of Balanced - how they prioritized, gained trust with initial customers, and competed with companies like Stripe and PayPal. Jareau talks through a bunch of different heuristics and models he uses to evaluate risk (stack it early), tackle the cold start problem, synthesize feedback, figure out the technical side of your business early on, and manage the mental side of starting a business.

It's an awesome conversation and you'll take tactics and methods away from it.