How to stack risk early, tackle the cold start problem, and compete by understanding incentives with Jareau Wadé
Idea to Startup
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How Do You Outsource Your Keyword Coverage?
I recommend outsourcing a lot of the keyword coverage based on the tone and voice of some early pieces. I do think it's important not to devolve into just like run of the mill, marketing speak. The other ideas I have around risk are really it for me, it's around anxiety. And if it's something I've thought through and felt relatively comfortable with the risk I'm taking, it just does not save me at all.
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