How to Double Sales on a Single Webinar

John Reese: Scarcity is believable. It makes sense and it makes the people who are probably going to buy anyway buy sooner, which I prefer. Next killer offer element is proof. Every claim that you make should be backed up with some sort of visual element to validate it. When we would do double your money back guarantees, which is risk reversal, that's another important part of the element. People see that offer pop off and the social proof hits and all these other people are buying it and the affiliates are making big money because they're promoting it, then more people start to buy in waves.