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Neil Patel’s SEO Strategy for 2025 (Rank on Every Platform)

The Marketing Misfits

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Harnessing Answer Engine Optimization

This chapter examines Answer Engine Optimization (AEO) and its significance for brands interfacing with large language models (LLMs). It discusses the use of tools like Answer the Public and Uber Suggest to improve SEO and competitive strategy while emphasizing the importance of community over mere automation. The chapter also addresses the current role of AI in marketing, cautioning against its underutilization and calling for a strategic focus on impactful applications.

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