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Food Delivery Wars | Hot Ticket | 1
Business Wars
Uber's a New Restaurant in Santa Monica
Ceo travis calanic has been keeping an eye on door dash postmates and grub hub. He knows there's a huge market place for food delivery, but he wants to differentiate uber from postmates and dordash. Calanick thinks what if ober stands out by providing a limited menu from select restaurants? Exclusivity is appealing, especially for tech workers in santa monica's silicon beach. At 12 dollars for the meal and delivery, it's not as expensive as postmate's.
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