How To Bring Out The Worst Ideas To Get To The Best Ideas - Santi Pochat, LinkedIn
Sweathead, A Strategy Podcast
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Is That a Bad Idea?
Head Sweat: I love their new Pinterest campaign. They're acting really small and very honest. And it's got everybody talking over there. To me, the core of like pushing back on the work is resisting the instant to do something that you feel comfortable with. If you're too comfortable with it, other people probably ignore it. Comfort is not an added thing that you can like give people through advertising in a way that makes them buy whatever you are saying.
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