Uncensored CMO cover image

The behavioural hacks that create $Billion brands - Richard Shotton

Uncensored CMO

00:00

Why Liquid Death Broke Water Category Conventions

John asks about Liquid Death; Richard explains the von Restorff effect and mere exposure—distinctive branding and repeated exposure fuel attention and acceptance.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app