Inside the Strategy Room cover image

140. The ten rules of growth

Inside the Strategy Room

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Growth Beyond the Core Is a Good Thing

The next rule for growth is looking beyond your core. Companies that go into adjacencies, whether organically or inorganically, really build on something that they are good at and have a right to play in this new market. About 15 percent of companies in our sample made a big play for growing outside the core. They outperform on average by about 1.5 points.

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