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3min chapter
Are Marketing & Sales Combative or Complimentary? - CC #071
B2B Mentors
Sales a Marketing, You Know?
Salespeople have to be empowered much more by marketing. Buyer has done so much before they actually talk to a sales person. Even if salespeople are doing outbound activities,. They need tools to winp or that, because it doesn't work as much nowadays to just go and bang on someone's door. The market marketing department in sales can no longer beseparated. You have to be cohesive. And salespeople almost have to become very good marketers.
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