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Petra Wille: Building a community of practice

Make Things That Matter

CHAPTER

Is That a CPO Role?

It was mainly B2B that we were targeting, but we were not preventing B2C folks from just like ordering a smaller contract translation or something like that. But definitely we wanted to reach out to the B2B customers, the bigger accounts that then would have bigger translation volumes. We even had to convince people that it's not a good idea to hard code all the translation into the code. That was the education. You were ahead of your time. I was going on at that point in time. And so I became a product management coach. Some years ago, I decided to focus on product leads a bit more and help them to become coaches themselves for their product organizations. Yeah

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