Crate & Barrel: Gordon Segal (2017)
How I Built This with Guy Raz
00:00
Founding Crate and Barrel: A Journey Begins
This chapter explores the origins of Crate and Barrel, highlighting how the founders' personal experiences and a transformative Caribbean trip inspired their innovative retail concept. It delves into their struggles to secure funding, their DIY approach to store setup, and the excitement of their opening weekend. The chapter also discusses early financial challenges and their pricing strategy, which, despite being flawed, resonated with customers.
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Transcript
