What Are the Best Ways to Counter a Brand?

A lot of creators are so concerned about asking these questions because they think it's going to scare away the partner. If you don't actually have that conversation up front, they might be thinking, yeah, we're going to be the only sponsor. Josh: It's important just to make sure even at a base level, like again, using your convert kid example, for them to understand, you're going to been the only sponsor or you might have additional sponsors or you're leaving it open.