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Inbound 2023 and Digital Marketing Trends

The Digital Marketing Podcast

CHAPTER

Data Challenges, GDPR, Privacy Concerns, and Audience Understanding

This chapter explores the difficulties of acquiring data in GA4, the impact of GDPR on data collection, the growing focus on privacy among audiences, and the significance of understanding the audience for creating exceptional experiences. It also touches on the use of Plume device for filtering and security alerts.

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