4min chapter

App Marketing by App Masters cover image

How to Get Your First Subscribers: Advice for Indie Developers

App Marketing by App Masters

CHAPTER

Optimizing User Acquisition for Subscription Apps

This chapter explores strategies for enhancing user acquisition campaigns in subscription-based apps, emphasizing trial activations over direct purchases. It covers the effects of privacy policies on event tracking, best practices for onboarding and paywalls, and offers insights into designing effective payment screens to boost revenue.

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