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2min chapter
Innovation 2.0: Do Less
Hidden Brain
The Invisible Innovations: How Subtraction Led to Breakthroughs in Footwear
This chapter examines the idea of innovation that emphasizes removing elements rather than adding them, specifically through the case of air cushioning in shoes. It recounts the journey of an aerospace engineer whose initially overlooked idea revolutionized Nike's design approach and significantly impacted the athletic footwear market.
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Discover
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