What's the Difference Between a Landing Page and a PDP?

Hooks is an easy solution for Crocs to say, all right, we know we need to build this version of our listing. The other use case is companies where they don't have any capability to build it in turn. So if you essentially, Brian starts tomorrow, they can either drive all their traffic to a PDP and then a customer would kind of go to the PDP, then go to our story or our stance or science and then read our press page.