The Story Behind Everything for Copywriting

Abat trevor is a good friend of mine, some one tat i'd really care about and love. There's not many ex bankers who have the way of words of copywriting that thhe does. Oso can you take us through the process he uses to draw out this authentic story? It comes down to three step process, very simple to do. The first place on the left i want you to write down what is my greatest defeat in context o what you're selling or doing? On the far right hand side, i wantYou to write,What is my greatest victory in relation to my defeat? So it could be like a something as simple as, i was homeless