The Truer, Deeper Reasons for This Book

Lance Allred was born legally deaf in a polygamist commune in rural Montana. When he was 13, his family escaped and eventually came out of hiding in Utah, where for the first time, he had to step into a world that he had no experience navigating. Lance had always loved writing, but at nearly 6’4” in middle school, and looking for a new way to belong, his height caught the eye of the basketball coach. The game became his life and he'd eventually become a star athlete that led to college, then years playing all over the world in the pros, including a stint in the NBA. But, underneath it all, Lance never left his love of writing, and he began to share his inner life in print, authoring a number of books and eventually leaving the game to speak to and train leaders. In his newest book, The New Alpha Male, (https://amzn.to/2Ub4d6W) Lance turns his deeply reflective, insightful, and honest lens on the role of masculinity, how his experience of it has changed dramatically since becoming a dad and what he leads with now. In today’s conversation, we explore all of this, including a really beautiful moment where the truer, deeper reason for this book, and who it’s really written for, comes out. 

You can find Lance Allred at:

Instagram : https://www.instagram.com/lanceallred41/

Website : http://lanceallred41.com/

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