YouTube Is the Number One Platform for Long Form Content on YouTube

The number one way people are consuming video content on youtube is by using the search bar. If i'm just mindlessly strolling through the feet of insthegram and i stop to watch lu's like flipping channels at night, that's not really of intent. But if i go to youtube and i type out a specific search phrase, as if i'm looking for a video that addresses that topic, that really showcase my intent as a viewer,. And therefore, i'm willing to watch longer.