4min chapter

The Long Game cover image

The Future of Content Marketing (Live Panel with Devin Bramhall, Ali Orlando Wert, and Anum Hussain)

The Long Game

CHAPTER

The Importance of Foundational Components of Strategy

Marketers don't really tie to a funnel, but anytime things start to go wrong. Devin: I think one thing that comes up over and over among the marketers is can we please execute a marketing strategy? He says it's surprising how frequently that story comes through from small companies to large corporations. The biggest problem is being able to execute long enough to learn anything and find the right approach.

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